I have worked with Craig at different agencies over the years as a client and have found working with him both collaborative and insightful. I have worked on a multitude of brands and each time I needed to refresh a brand or work on improving consumer sentiment Craig was always willing to dig deep into the core of our business and understand not just what we did well but what consumers were lacking in the current marketplace and putting these two elements together for a truly succesful campaign . I would work with Craig again in a minute.