ABOUT CREATR BRAND
Creatr Brand is a brand, strategy, creative coaching, and integrated marketing consultancy created in 2017 by Craig Ford to support businesses that need to think differently about today’s business demands.
Craig is a strategic thinker with 30 years of experience as an award-winning creative director and strategist in executive and management roles in independent and global agencies. He was also a partner of a boutique independent marketing communications agency for 13 years.
When coupled with his MBA, Craig has unconventional but unique strengths in brand, strategy, creative, integrated marketing, design thinking, and business solutions.
Working with large and small companies as a brand, strategy, integrated marketing and creative coaching consultant, Craig also helps businesses create a sustainable competitive advantage. He facilitates customised solutions by mentoring and coaching senior staff and management and enhancing their creative and innovative thinking.
Having been a director and facilitator of the highly regarded AWARD (Australasian Writers and Art Directors Association) School, Craig continues to mentor creatives throughout their careers, which lead him to develop creative coaching programs for executives.
Creative thinking is a challenge for many businesses today. Craig’s significant experience in this field allows him to simplify the process and apply structure to brand strategy and business differentiation. Along with creative coaching and brand strategy development, Craig’s unique methods can be tailored to any problem that requires a creative or innovative solution.